LoopWHI ’26

Alcohol

survey
9,097 survey responses — 7,249 valid answers to the alcohol-frequency question

Key takeaways

  • 37.3% reported drinking alcohol. This was close to the 38.7% reported in WHI 2025, with 7,249 answers this year compared with 3,436 last year.
  • 7.8% reported drinking at least once a week. Most people who reported drinking did so less than once a week.
  • Men reported weekly drinking at 3.4 times the rate of women. 9.9% compared with 2.9%.
  • High-stress respondents reported nearly twice the weekly drinking rate of low-stress respondents. 10.3% compared with 5.4%.
  • Over half of weekly drinkers also used nicotine; one in five used alcohol to fall asleep. Among weekly drinkers who answered the relevant questions, 58.0% also reported nicotine use and 22.3% reported using alcohol to fall asleep.

Loop’s workforce health survey asked how often people drink alcohol. Most reported never drinking; among those who drank, occasional use was far more common than a weekly routine. The overall drinking share changed little between editions: 37.3% this year compared with 38.7% in WHI 2025.

Drinking frequency is self-reported; the survey does not measure quantity, binge drinking or dependence. Figures count responses, including repeat submissions, from a largely salaried, IT-sector and male sample—not all Indian workers. Methodology.

Fewer than one in twelve reported drinking weekly#

Reported drinking frequency
NeverOccasionally, less than once a week1–2 times a week3–4 times a week5 or more times a week

Published shares total 99.9% through rounding.

View data table
Reported frequency Answers Share of 7,249 valid answers
Never 4,547 62.7%
Occasionally, less than once a week 2,140 29.5%
1–2 times a week 389 5.4%
3–4 times a week 105 1.4%
5 or more times a week 68 0.9%

Of the 2,702 answers reporting any drinking, 2,140 described drinking less than once a week. The remaining 562 reported a weekly habit. Frequency separates these patterns; the survey did not ask how much was consumed on each occasion.

Men reported weekly drinking at 3.4 times the rate of women#

Weekly drinking by sex
Women
Men
View data table
Gender Valid alcohol answers Reported weekly drinking
Women 2,282 2.9%
Men 4,941 9.9%

The male rate also increases across the age groups in this sample: from 6.8% in the 20s to 10.7% in the 30s, 14.6% in the 40s and 14.7% in the 50s. The female estimates remain lower in every age group, ranging from 2.0% to 4.9%. The female estimate at ages 50–59 is based on 81 answers.

Weekly drinking reaches 14.9% in the highest income band#

Weekly drinking by income
Below ₹3 lakh
₹3–6 lakh
₹6–10 lakh
₹10–15 lakh
₹15–25 lakh
₹25–40 lakh
₹40 lakh or more
Prefer not to say
View data table
Annual income Valid alcohol answers Reported weekly drinking
Below ₹3 lakh 910 6.2%
₹3–6 lakh 2,064 7.4%
₹6–10 lakh 1,449 7.5%
₹10–15 lakh 992 9.5%
₹15–25 lakh 757 9.1%
₹25–40 lakh 386 8.8%
₹40 lakh or more 141 14.9%
Prefer not to say 549 4.9%

The pattern is uneven rather than a steady rise. The ₹10–40 lakh bands sit close together, from 8.8% to 9.5%, before the rate reaches 14.9% in the ₹40 lakh-plus group. That top estimate is based on 141 valid answers.

Weekly drinking is nearly twice as common in the high-stress group#

Weekly drinking by stress rating
View data table
Self-reported stress in the previous week Valid paired answers Reported weekly drinking
Low, 1–3 out of 10 1,754 5.4%
Moderate, 4–6 out of 10 2,560 6.5%
High, 7–10 out of 10 2,933 10.3%

Weekly drinking was reported by 10.3% of people in the high-stress group, compared with 5.4% in the low-stress group.

Loop Takes

If I tell someone ‘stop drinking’ and leave it there, what have I helped them change?

I had three patients who would come home, have a drink, and eat later. So we tried changing that order. Have your dinner ready. Eat when you get home. They were bachelors, so we also discussed food they could realistically prepare or order.

They came back and said they didn’t feel like drinking as much after eating. Those three went from drinking every day to drinking on weekends. That was a change we could build on.

When someone has followed a routine for years, I ask them to work on one thing first. Sometimes that takes a week, sometimes two. Give them something they can actually do, then take the next step.

Nina Figueiredo

Nutritionist

Loop Health

Kolkata and Delhi NCR report the highest weekly rates#

Among named cities with at least 200 valid alcohol answers, Kolkata and Delhi NCR were the only two above 10%. The other five ranged from 6.5% to 7.6%.

Weekly drinking by city
Kolkata
Delhi NCR
Mumbai
Hyderabad
Bengaluru
Chennai
Pune
View data table
City Valid alcohol answers Reported weekly drinking
Kolkata 250 10.8%
Delhi NCR 1,002 10.6%
Mumbai 1,001 7.6%
Hyderabad 767 7.3%
Bengaluru 1,549 6.7%
Chennai 386 6.5%
Pune 944 6.5%

Kolkata’s result comes from a smaller base than the results for Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune.

Nicotine use rises sharply with drinking frequency#

Among people who answered both questions, nicotine use was reported by 4.9% of non-drinkers, 32.6% of occasional drinkers and 58.0% of weekly drinkers.

Nicotine use by reported drinking frequency
Never
Occasionally
Weekly
View data table
Reported drinking frequency Valid paired answers Also reported nicotine use
Never 4,534 4.9%
Occasionally 2,128 32.6%
Weekly 559 58.0%

The gradient is large: nicotine use moves from one in twenty among non-drinkers to more than half among weekly drinkers. Alcohol and nicotine act on some of the same receptors in the brain—proteins through which nerve cells receive chemical signals. Researchers have studied this overlap as one possible explanation for their frequent co-use (Davis and de Fiebre, Alcohol Research & Health, 2006). Read the Nicotine page for the wider product-use pattern.

One in five weekly drinkers reported using alcohol to fall asleep#

Among people who answered both the alcohol-frequency and sleep-aid questions, 22.3% of weekly drinkers reported using alcohol to fall asleep in the previous month. The rate was 3.8% among occasional drinkers and 0.5% among non-drinkers.

Use of alcohol as a sleep aid by drinking frequency
Never
Occasionally
Weekly
View data table
Reported drinking frequency Valid paired answers Reported alcohol as a sleep aid
Never 1,882 0.5%
Occasionally 1,029 3.8%
Weekly 292 22.3%

Alcohol is an established carcinogen. The World Health Organization states that even low levels of consumption carry some risk, while the level of risk varies with the amount and frequency consumed and with personal factors (WHO, 2024).

References

  1. 1Davis, T.J. and de Fiebre, C.M. Alcohol’s actions on neuronal nicotinic acetylcholine receptors. Alcohol Research & Health 29(3), 179–185 (2006). https://pmc.ncbi.nlm.nih.gov/articles/PMC6527039/
  2. 2Ebrahim, I.O., Shapiro, C.M., Williams, A.J. and Fenwick, P.B. Alcohol and sleep I: effects on normal sleep. Alcoholism: Clinical and Experimental Research 37(4), 539–549 (2013). https://doi.org/10.1111/acer.12006
  3. 3World Health Organization. Alcohol. Fact sheet (2024). https://www.who.int/news-room/fact-sheets/detail/alcohol